4 Keys Steps for Organizing a Successful Fitness CompetitionDiana Smith
With the summer approaching, it may be a perfect time to start thinking about hosting a fitness competition. The concept is rather simple – you’ll want to have local athletes compete for prizes and bragging rights. Of course, this is also a great marketing opportunity for local gyms and sports gear stores. Still, if you’ve never organized a fitness competition before, dealing with all the tasks that follow can be quite difficult. That’s why we have come up with 4 key steps you should follow if you want to make sure your fitness competition is going to be a real hit. Make sure you check them all out.
Elicit corporate sponsorship
First of all, it’s important to say that organizing a fitness competition isn’t free. There will always be plenty of expenses you have to deal with such as t-shirts for your volunteers, someone to host the program, parking attendants etc. One of the best ways to mitigate all the expenses like this is to turn to sponsors. As mentioned above there will always be gyms and sports gear stores ready to help you out in organizing your event in an exchange for a chance to get closer to your audience. The great thing about this is that most of the local companies don’t have too large marketing budgets and they seek opportunities like these to promote their brands without having to spend a real fortune. This means covering all of your expenses shouldn’t be too difficult if you manage to turn to the right sponsors.
Hold an “event expectations” meeting
When organizing a fitness competition, it’s very important that you know exactly what your goals are. That’s why you’ll need an “event expectations” meeting with the local board, gym owners, and anyone else involved in the project. The only way you’ll be able to judge the success of your event is to have some metrics you’ll compare. So, how many athletes you want your competition to attract? How much money you want your event to earn? And do you want it to be broadcasted by a local TV station? You need to answer all of these questions before the competition starts in order to be able to determine whether the competition was successful or not.
Create marketing material
Of course, there’s no point in hosting a fitness competition if no athletes are going to show up for it. So, you’ll need to market your event in order to attract people who’ll compete in it. Not only this, but you’ll also need to attract the audience which is the key for making your event successful. Therefore, creating some marketing material for your event will be necessary. Flyers and posters are always a great option, especially when you’re targeting local people. The great thing about flyers is that you can bring them to local gyms, yoga studios, and other places that fitness enthusiasts tend to visit. If you’re hoping to attract large number of people, you might even want to think about advertising your event on local radio or TV station.
Prepare the prizes
Even if your fitness completion isn’t a world-famous event, the athletes who’re going to compete will still want to get something out of it. That’s why it’s necessary to make your competition worth the effort by preparing interesting prizes for those who decide to compete in it. This is also where your sponsors will play a huge role, since they can provide the winning athletes gym memberships and new sports gear. Just make sure you talk to your sponsors about this on time, so that the athletes know what they’re competing for. No matter how good the prizes from your sponsors are, you should still think about having custom trophies made for the athletes who turn out to be the best among those who took part in your competition.
Follow these 4 steps and your event is guaranteed to turn out to be a huge success. Just make sure you deal with all the tasks on time so that you can relax and enjoy the results once the day your competition is scheduled for comes.